Six features of impressive content: an introduction

Compelling is not the same as compulsory
Meet Meili. She has been employed by three a couple of several weeks on a 4-hour e-learning program that tips workers how to use her organisation’s new CRM program. So far the only those who used this approach are those for whom it was made necessary. Other workers have gravitated instead to a selection of fast and unclean application exercises developed by an customer of this approach.

And here’s Bob. He developed a video clips of a one-hour speech he provided by the latest meeting and then developed it available online. To time period, 100 a lot of individuals have used it, but only one has considered it through. Bob considers that was him. On the other hand some 5000 a lot of individuals have research an interesting consideration of the speech, created by a weblog writer who was in the listeners.

And lastly here’s Stephanie. She developed a 2-minute cartoon movie that clearly described a medical care idea that for a lot of individuals had been impassable. It went well-known and Stephanie was raised to celebrity place.

You have competition
There is a lot of material out there competitive for our attention:

100 thousand YouTube videos
5 thousand British language material on Wikipedia
5 billion dollars money dollars web pages
25 thousand music on iTunes
14000 movies on Netflix
Clearly we can’t eat more than a little area of all this. We’ve become good at neglecting material that isn’t impressive, in our individual way of life and at perform.

To experience great your learning material needs to be impressive. This isn’t obtained by miracle, just targeted considering and attempt.
But there is hope
Focused considering begins with a strategy and which indicates (1) a powerful idea and (2) a powerful framework. It indicates making the most of recognizable and spoken programs with (3) impressive design and (4) impressive duplicate. And, lastly, it indicates enhancing contribution through (5) impressive storytelling and (6) impressive problems.

That’s six features that you can apply to video clips, material, weblog websites material, screencasts, glide shows, podcasts, guides and amazing conditions. Features that will help you to cut through the disturbance, keep your learner's interest and matter.

Unfortunately, this is far too much to handle in one material, so estimate three more over the next 3 a couple of a couple of several weeks to complete the sequence. And do let me know if any of this seems sensible to you.

Previous Post
Next Post